What & Why You Need to Make Sure SSL SEO is Implemented?

If you do, awesome! By not having it, you are hemorrhaging all the visitors & potential clients who would otherwise click on to your website. A warning prompt may show up that can compel your visitors to leave. Therefore, you have a high bounce rate instead.

How do I Get HTTPS on my Website?

To label a digital platform as secured by changing the HTTP to HTTPS, the site owner needs to encrypt this web communication protocol through an SSL (Secure Sockets Layers) or the current reincarnation of an SSL called a TLS certificate (see the Intriguing Facts bullet points).

SSL certificates are offered to domains. You need to obtain them from certificate authorities (CAs) like high-quality hosting providers like SiteGround or web infrastructure firms like CloudFlare.

To be Clear, SEO Security is a Requirement to Rank

Look at the search result above; this is one of the growing lists of SERPs that are requiring websites that appear on page one to have an SSL or TLS certificate. Everybody there has an HTTPS protocol in their domain.

Search spiders crawl or analyze various online platforms. Unsecure websites (those who don’t have a secured connection was built through private connection via a cryptographic protocol such as a TLS certificate) that do not protect people’s information on a contact form, landing page, or transaction section lose their visitors’ trust.

HTTP sites then get penalized in all sorts of manners like deoptimization when search algorithms crawl the digital platform. Unsecured websites get pushed down in the SERPs.

Let me tell you that this APPLIES to everyone. You do not need a financially sensitive landing or inner pages like a checkout page to dip in the rankings. This is how SEO ties in with security.

Want to learn more about how some laws affect your digital presence, check out the blog NLM wrote on ADA Compliance & GDPR.

How Sensitive & Valuable is Your Cyber Data & How Can It Harm You?

Having been a ubiquitous technology for the past decades, it is no wonder that its mission to prevail in securing everything on its platform has become pertinent to everyone who is on a computer.

You may be thinking, “No big deal. I will just use other search engines like DuckDuckGo, Bing, or AOL.” Firstly, many of those search engine platforms are following what Google is doing. Secondly, you should think that cybersecurity is a big deal. Do not avoid protecting your site because the web is the commerce platform for many years to come.

As I mentioned earlier, everyone is on the go browsing & researching. Therefore, if you ever want to have a foothold on ever selling a product or service every again, you need to be willing to work under Google’s “velvet ropes” by complying to secure your website. The campaign to make global computer networks secured goes beyond Google.

In 2016, a nonprofit organization called Let’s Encrypt began handing out free server certificates like TLS’s.

Numerous nonprofit digital privacy organizations (e.g. The Electronic Frontier Foundation (EFF)), web browsing companies, and other affiliated groups are implementing security procedures in order to prevent attackers relaying information between two parties in direct communication with one another.

This breach is known as Man-in-the-Middle in the cryptography world.

Let’s be real here. Data is THE GOLD MINE of the 21st century. Except, this data gold rush is meant to stay. As stated earlier, if a website does not have a padlock icon appearing left of its domain, search engines, particularly Google, will prompt you to turn back.

Rightly so, as a simple click makes you & your digital info vulnerable towards organizations, criminals, & undesirables doing everything in their power to, for example, steal money from innocent people’s bank accounts, harass people by spilling valuable material, or even hacking online platforms to sell encrypted data on the black market or dark web. To a lesser degree of severity, information can be turned into propaganda or fake news.

Of course, not all people extracting data have agendas that are malicious. In fact, there are a ton of good marketers that utilize your browsing history to track you to understand how to better sell to you.

Have you heard of Facebook Pixels? These 1×1 pixels are placed on you to trigger biases that would get you to buy. There are endless situations that could play out if the Internet’s information was not secure.