Misunderstood Lingo that Digital Marketers Tend to Blend: From SEO to SEM to Lead Generation

Internet marketing is one of the niches with the most acronyms & lingo terms. As a non-specialist, it can be hard to avoid misinterpreting one term over another.

Here, Next Level Metro compares & contrasts every commonly used phrase for you. At the same time, we explain how search engine optimization is a form of search marketing that is, in turn, a form of lead generation.

Google’s Search Console is a platform that caters most to website admin & owners as much it pertains to the backend of a site. Previously known as Google Webmasters, this tool notifies you of issues your site has sitewide bugs, crawling errors, or HTML coding glitches. Search Console is more search engine/webmaster oriented as opposed to Google Analytics being a more user-based software.

Aren’t SEO Practices Lead Gen?

No, lead generation is NOT search engine optimization & vice versa. SEO is about having more organic traffic that has not bought yet by including any impression from an organically placed website to a paid Facebook ad on any interface such as eBay, Google, or Twitter.

Additionally, lead gen focuses on just attracting leads, mainly since SEO includes everyone at any stage in the sales funnel. In organic search engine marketing, you aren’t bound to just receiving a name, email, & phone number in a contact form, as is the case in just generating leads.

In the world of SEO, a common type of way to extract tons of information from a lead or client comes in order to serve them better is through a discovery form.

Next Level Metro is no exception. Before we serve, we make sure to cater our SEO services to your specific needs.

PPC vs CPC

Probably the most common confusion in SEM is understanding the difference between the cost per click (CPC) and PPC. Pay per click is a search marketing strategy that allows a participant to place an ad on a shared platform for a fee.

While sharing that platform, the marketer includes an attention grabber and a call to action that would, for example, link to their website to sell a product or service.

On the other hand, a cost per click is a metric that measures how much each click the advert receives costs. Almost all PPC platforms have this metric for you to analyze. A successful ad campaign tends to have a low cost per click (usually in the cents range).

That means that for every monthly fee that you spend, you have so many people engaging with your ad that the marketing investment divides to an extent at which that significant investment you made converts to you paying next to nothing for every visitor received.

CTR vs Conversion Rate

I’ll admit these two terms can seem synonymous. Even though they are both PPC metrics, click-through rate (CTR) & Conversion Rate interpret different information in a website’s analytics.

For starters, CTR is the percentage of people who clicked on your ad to land on your site versus a conversion rate is a metric that analyzes the percentage of people who, for example, filled out a form that permits you to add them in a newsletter or a subscription to your services.